Global Navigation
Global navigation of a marketing website refers to the primary menu system that appears consistently across all pages of the site, providing users with direct access to the main sections and features. This navigation typically includes links to key pages such as the home page, product or service offerings, about us, contact information, and other essential resources. It is designed to be intuitive and user-friendly, ensuring that visitors can easily find the information they need without having to dig through multiple layers of content.
Effective global navigation enhances the overall user experience by facilitating quick and easy access to critical information, thereby supporting the site's marketing goals. It often includes dropdown menus or mega menus to organize subcategories and related links logically. By maintaining a consistent and accessible navigation structure, a marketing website can improve user engagement, reduce bounce rates, and increase the likelihood of conversions by guiding users seamlessly through their journey on the site.
Have a project or problem to solve? Let’s get started.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.