Taxonomy
Taxonomy on a marketing website refers to the structured classification system used to organize and categorize content, products, and other information for easy navigation and retrieval. This hierarchical system includes categories, subcategories, tags, and labels that define the relationships between different pieces of content. An effective taxonomy helps users find relevant information quickly by grouping related items under clear, logical headings, such as product types, blog topics, or service offerings.
Effective use of taxonomy enhances the user experience by creating an intuitive and systematic framework that reflects the site’s content structure and marketing strategy. By logically organizing information, a well-designed taxonomy improves search functionality, aids in content discovery, and ensures that users can easily navigate the site. This structured approach supports the site’s marketing objectives by improving content accessibility, guiding users to relevant pages, and enhancing overall site usability, leading to increased engagement and higher conversion rates.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.