Heatmapping is a visualization technique used to depict how users interact with a website. Colors are used to represent activity levels, with warmer colors (like red and yellow) showing areas where users engage the most, like clicking or scrolling. Heatmaps can provide insights into user behavior and highlight areas of a site that attract or deter user attention.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.