The Ultimate B2B Content Scorecard for CMOs and Marketing Leaders
Use this high-impact scorecard to instantly evaluate your content’s impact, clarity, and credibility—powered by our custom GPT.
Betsy Price
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'Keeping Your Website Project On Budget'
If you're like me, you're constantly needing to do more with less: deliver pipeline, sharpen the brand, generate content—all while moving fast. And let's be honest, if there's something out there that can make it easier, we're all in.
This scorecard is just that.
It’s designed specifically for marketers who think like business leaders. Whether you're evaluating a new landing page, a thought leadership post, or a strategic campaign, this framework helps you gut-check your content against what actually matters: clarity, impact, credibility, and conversion.
When I Use This
I reach for this scorecard when I’m about to:
- Launch a blog post, lead magnet, or LinkedIn piece
- Review a landing page or campaign asset
- Create or evaluate content for a client
- Prioritize content pillars in a quarterly plan
Who This Works For
This is for anyone creating content aimed at time-starved B2B buyers:
- Agency leaders: Ensure your client work actually moves pipeline
- In-house marketers: Align your messaging to what exec buyers actually care about
- Freelancers and consultants: Prove your strategic value—not just word count
TL;DR: Will My Content Win With My Audience?
Use this scorecard before anything goes live to answer these questions:
- Does this speak to my audience's pain?
- Is there a clear, compelling CTA?
- Are stats cited and proof points included?
- Is the tone sharp, strategic, and no-fluff?
- Can I skim it fast without losing the plot?
- Would I share this with my CEO or sales leader?
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
