Project
Highlighting your brand values to increase sales
Product, meet story. Coal Headwear was all in on high-quality materials and their top-notch fabrication process. But you wouldn’t know it from their website. Coal’s commitment to social and environmental issues, including partnerships with foundations, also needed a spotlight.
Coal Headwear
The solution
Gigantic worked with Coal’s marketing team to understand what matters to them as a company and as people. Realizations from these collaboration sessions were distilled into bite-sized stories that site visitors can easily understand. Press and customer feedback serve as social proof to back it all up.
By designing a reusable component system, we gave Coal a way to expand and refresh their website as they continue to grow their offering and their social impact.
The two pages that Gigantic reimagined have seen an increase in Google Analytics Page Value of 157% and 107%.
Project highlights
- 💯 Increase in Google Analytics Page Value of 157%
- 🐇 Improved page load time
- 🌈 Site color-contrast ratio brought to WCAG 2.1 AA accessibility compliance levels
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.