Given the industry they’re in, Independent Media needed a site that properly showcased the creative, captivating, culture shaping visuals they and their roster produce. We worked with an external design partner to optimize their concepts for functionality to create an interactive, immersive user experience. One that feels instantaneous, too. For instance, as you scroll through the company’s 27 filmmakers, we predict where you’ll land to pre-load HD content so it starts playing as soon as you stop scrolling. Through research and prototyping, we built a custom video player that exploits the limits of compression while maintaining Hollywood-level quality. Through understated elements and subtle interactions, the design takes a step back to showcase the video content. The result is a lightning fast, highly functional site that puts the visuals in the spotlight.