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Independent Media is a woman-owned production company that represents huge filmmaking talent, including Ben Affleck, Regina King and Sian Heder, who recently won the Academy Award for Best Picture for CODA. What they didn’t have was a Hollywood-quality site — one with a lightweight, seamless user experience — that reflected the caliber of the content they produce.

Project Highlights

Built in Webflow
Custom video player
Houses hundreds of HD videos
Proximity to one Batman, and one The Batman director
Women-owned business

The Solution

Given the industry they’re in, Independent Media needed a site that properly showcased the creative, captivating, culture shaping visuals they and their roster produce. We worked with an external design partner to optimize their concepts for functionality to create an interactive, immersive user experience. One that feels instantaneous, too. For instance, as you scroll through the company’s 27 filmmakers, we predict where you’ll land to pre-load HD content so it starts playing as soon as you stop scrolling. Through research and prototyping, we built a custom video player that exploits the limits of compression while maintaining Hollywood-level quality. Through understated elements and subtle interactions, the design takes a step back to showcase the video content. The result is a lightning fast, highly functional site that puts the visuals in the spotlight.

A desktop and mobile layout of videos that Independent Media represents.
A desktop and mobile layout of content from the Independent Media website.

What’s the next step?

We can figure that out together. The fastest way to uncovering your potential starts with reaching out.

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