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Blog Post

A MarCom Gold For Madison Energy's Renewable Energy Marketing Website

We’re thrilled to announce that our recent redesign project for Madison Energy Infrastructure has been awarded a Gold MarCom Award!

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by 

Betsy Price

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From the beginning, our team collaborated closely with Madison Energy Infrastructure (MEI) to understand their goals and vision.

We took time to ensure every part of the user experience aligned with Madison’s mission, making information easily accessible while showcasing their role as innovators in renewable energy. It was a journey that involved multiple creative solutions, from streamlining navigation to designing for clarity and visual appeal.

Collaboration From The Start

Working with MEI has felt less like a traditional client relationship and more like a true collaboration. Acting as an extension of their team, we’ve shared ideas, tackled challenges together, and continually pushed each other to achieve the best possible outcomes. The respect and trust we’ve built allow us to take creative risks and explore new ideas, knowing we’re all working toward a shared vision of MEI leading the way in renewable energy marketing.

Why This Project Means So Much to Us

This isn’t just any project for us—it’s an example of how strategic, user-centered design can amplify a mission as important as Madison’s. Working with a team that’s leading the way in renewable energy, we wanted to create a website that does more than just look great; we wanted it to tell their story, connect with their audience, and ultimately help Madison Energy Infrastructure make an impact.

Our Growing Partnership

What started as a redesign project has grown into a comprehensive partnership, with our teams now collaborating across MEI’s portfolio of brands. A major highlight has been our work on expanding the MEI+ brand, a venture that represents MEI’s mission to broaden sustainable solutions on a larger scale. Together, we’ve focused on refining the MEI+ digital experience to engage both industry stakeholders and newcomers with intuitive design and a message that resonates.

We’re also excited to be helping rebrand and create a new website for Solar Empowered Schools, one of MEI’s initiatives aimed at bringing clean energy solutions to educational environments. This project allows us to apply our brand-centric philosophy in a meaningful way, crafting a site that speaks to educators, students, and community leaders alike. It’s a chance to help MEI tell their story to a diverse audience, making the benefits of solar power and sustainability clear and inspiring.

A Thank You to Our Partners and Clients

Of course, none of this would have been possible without MEI’s trust and collaboration. To everyone at Madison, thank you for letting us be a part of your journey and trusting us to bring your vision to life. Here’s to more milestones together!

For everyone who’d like to see the project and learn more about how thoughtful design can drive industry impact, check out the project here: Renewable Energy Meets Smart Design for Madison Energy Infrastructure

What’s Next?

This MarCom Gold win only motivates us more! We’re looking forward to helping other innovative, mission-driven organizations elevate their brands and reach their audiences.

This is just the start of our commitment to helping clients in industries that are driving meaningful change, especially in renewable energy and sustainability.

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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Jesse Baker
VP of Marketing and Strategic Initiatives, Joule Case
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Jesse Baker
VP of Marketing and Strategic Initiatives, Joule Case

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