✅  Take control of your SEO with these tools for optimization. Webflow’s features for SEO allow your team to follow best practices while reviewing and refining your SEO strategy to ensure your website continues to perform well in search engine results.

• Meta Titles and Descriptions: Webflow allows you to customize the meta title and description for each page of your website. These are the snippets that appear in search engine results, so crafting compelling and relevant titles and descriptions can significantly impact click-through rates.
• Structured Data: Webflow supports adding structured data to your website. Structured data provides additional context to search engines about the content on your site. This can result in rich snippets in search results, such as star ratings, reviews, event details, and more.
• SEO-Friendly URLs: You can easily set up clean, descriptive URLs for your pages, which is important for both user experience and SEO.
• Image Optimization: Webflow enables you to add alt text to your images. Alt text not only makes your website more accessible but also helps search engines understand what your images are about, which can improve your site’s overall SEO.
• 301 Redirects: When you need to change URLs or restructure your site, Webflow allows you to set up 301 redirects. This ensures that visitors and search engines are directed to the correct pages, preserving SEO value and preventing broken links.
• XML Sitemaps: Webflow generates XML sitemaps automatically, which makes it easier for search engines to crawl and index your website’s pages. XML sitemaps provide a clear structure of your site’s content, enhancing its visibility in search results.
• Canonical Tags: If you have similar content on multiple pages, you can use canonical tags to indicate the preferred version to search engines. This prevents duplicate content issues that could affect your site’s SEO.
• Customizable Headers: Proper use of heading tags (H1, H2, H3, etc.) is important for both users and search engines. Webflow lets you customize headings, making it easy to structure your content and emphasize key points.
• Mobile Responsiveness: Webflow’s responsive design capabilities ensure that your website performs well on mobile devices, which is a crucial factor in search engine rankings.
• Page Speed: Webflow’s hosting infrastructure is optimized for fast page loading times. Page speed is a known ranking factor, so a fast website not only enhances user experience but also improves SEO.
• SSL Certificates: Webflow provides SSL certificates for secure browsing. Secure websites are preferred by search engines, which can positively impact your SEO efforts.

📥  Need help getting started with SEO best practices? Talk with our team today.