Stop Wasting Budget on Redesigns: How to Choose a Website Partner That Actually Drives Revenue
Your website isn’t a branding exercise. It’s a revenue engine—or at least, it should be. If your current site isn’t helping sales close faster, generate qualified leads, and give your CEO confidence in marketing’s ROI, then it’s time to rethink what “redesign” really means. Most B2B redesigns fail because they focus on aesthetics instead of outcomes. In this post, we’ll break down what to look for in a website partner who gets it: someone who designs with the full funnel in mind and builds digital experiences that accelerate growth.
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'Keeping Your Website Project On Budget'
Design for 6-Month Sales Cycles, Not 6-Second Attention Spans
B2B buyer journeys are complex. Long timelines, multiple decision-makers, and high-stakes contracts mean your website can’t just "look good" – it has to do heavy lifting.
What to ask potential partners:
- How do you map and design for our sales journey?
- What lead gen and nurturing strategies do you build into the site?
Strategy-First: Because Pretty Doesn’t Prove ROI
Design without a clear business goal is just expensive decoration. Your partner should tie every UX and content decision back to revenue impact.
What to ask:
- How do you align web design with revenue targets?
- How do you measure success post-launch?
Webflow-Driven Agility: Launch Faster, Iterate Smarter
You don’t have 12 months for a redesign. Low-code platforms like Webflow give your marketing team more control, more flexibility, and faster time to impact.
What to ask:
- How do you balance speed-to-market with long-term scalability?
- What’s your process for ongoing site optimization?
Your Site Should Talk to Salesforce Like Your CRO Does
Your website is part of your revenue stack. If it doesn’t integrate smoothly with your CRM and automation tools, you’re wasting time and leads.
What to ask:
- How do you connect websites to our CRM and marketing ops?
- Can you support post-launch iteration and optimization?
Proof Over Promises: Real Results for Real B2B Teams
Don’t fall for portfolio porn. Ask for proof that they’ve moved the needle for clients like you—not just launched good-looking sites.
What to ask:
- What measurable business outcomes have you driven?
- Can you share KPIs or results from similar B2B clients?
Ready for a Website That Performs?
Your next redesign shouldn’t be cosmetic. It should be a growth lever. If you're tired of overpaying for underperformance, let’s talk.
We'll show you exactly where your current site is leaking leads—and how we can help you turn it into a revenue-generating machine.
Have a project or problem to solve? Let’s get started.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
