Anvilogic is a premium low-code detection engineering and hunting product, designed to replace a whole team of experts. It comes, understandably, with a premium price tag. (Though the cost of a security breach for the unprotected is a whole lot higher.) To give investors and clients a solid sense of what they’re paying for, we used isometric shapes and illustrated infographics to translate the abstract, technical concepts of Anvilogic’s work into something simple and physical. We deployed this visual language on booths, in print collateral, in decks and throughout their new site. Our goal was to give them a design kit that they can work with independently online, in Webflow and HubSpot, and IRL at industry events and through sales enablement, as their company continues to grow.