The software-as-a-service that Anvilogic provides is complex, designed to replace a whole team of experts. It’s also highly abstract. They needed a site that better told their story, a visual language that could give shape to what they do, and the ability to be in charge of their own narrative. So instead of designing a page for a specific, fixed message, we created modular components for different types of content to allow for flexible storytelling. Their site became a dynamic hub that currently houses nearly 800 pieces of content, including threat reports, white papers, webinars and a resource library. Like any startup, their story is evolving. And if they want to change their narrative a year from now, they have all the building blocks in Webflow and HubSpot they need to do that.