Supporting a grid technology company’s growth across website, brand, and go-to-market
Infravision is a grid technology company changing how power lines are built. It needed a website that reflected its growth and gave a risk-conscious industry clear evidence of its scale and capabilities. The engagement expanded into ongoing support across brand, digital, sales, and go-to-market execution.
Infravision
The approach
Infravision helps utilities and contractors build power lines through drone-enabled grid construction. Its integrated system combines drones, specialty hardware, intelligent ground equipment, and software to support power line stringing at grid scale.
Ahead of a significant funding announcement, Infravision needed a new website that reflected the company it had become. We worked closely with senior leadership to define the audience strategy, information architecture, core story, and brand look and feel. Using project footage supplied by Infravision, we showed the system operating alongside crews and existing equipment.
Designing a visual brand for use across the business
With Infravision’s logo already established, we designed the rest of its visual brand. That included color, typography, iconography, graphic language, and the rules needed to apply the system consistently across digital and physical materials.
Developing the brand alongside the website gave both a shared foundation. We applied the system to the full Webflow site, including detailed technology content, project evidence, resources, careers, a media kit, gated content, and account-based marketing pages.
Converting interest into action
The new website converts more than 2% of visits into form submissions, exceeding the 1.8% renewable-energy industry benchmark. That performance includes significant awareness-driven traffic generated by Infravision’s press releases.
Working as an extension of Infravision’s team
We worked hand in hand with Infravision’s brand team, keeping context and decisions connected across both teams from strategy through launch and the work that followed.
Our role expanded into sales materials, executive presentations, press announcements, events, internal communications, and training materials that turned complex operational information into clear visual guidance. The same understanding of Infravision’s technology, audiences, and priorities informed each initiative.
The result is a cohesive system that carries Infravision’s strategy and visual language across its website, sales materials, marketing, events, and internal communications.
Building something the market needs to understand?
We help renewable-energy and infrastructure companies turn complex business strategies and technical offerings into clearer brands, more effective websites, and stronger go-to-market systems.
Get in touch or see more of our renewable energy work.
Project highlights
- ❤️ Made in Webflow
- 🌱 Renewable Energy
- 📈 Rapid Brand Growth
- 🏎️ Fast-Paced Project
- 🌎 Brand, Website, & GTM Enablement
Gigantic has been an outstanding partner to Infravision across web, digital, and brand initiatives. Their team is exceptionally responsive, detail-oriented, and thoughtful in how they translate complex technology and infrastructure stories into clean, modern, forward-looking digital experiences. Beyond the quality of the work itself, they’ve simply been a pleasure to collaborate with – proactive, creative, and highly aligned with the pace and standards of a fast-growing company like ours.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.