Blazing a new direction for a non-traditional creative agency
World Famous started as a production company and grew in every direction—collecting clients, diversifying projects, talent and capabilities. They were so busy making a million ads and devoting their brilliance to creative work and close-knit clients that they forgot to update their site. So, we did—making it truly reflect their World Famous work.
![](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732b981e8ad86556ed0f_6165035fc1b9a0b6ba536a3d_asset-hero%2520(2).jpeg)
The solution
We partnered with World Famous to establish a brand guideline for a newly designed website. The site not only needed to showcase their award-winning work, but also reflect their personality. By applying motion to friendly icons, bringing a smile to messaging, and adding elements of surprise, we established an unconventional approach for this independent, non-traditional agency. Above all, we strategically set them up to continue their impactful work and let their website attract the World Famous-worthy clients and talent they deserve.
Working with Gigantic was a delight. Their ability to tease out the essence of our brand combined with their depth of thinking and smart design solutions far exceeded our expectations.
![Screenshots of the home page and work page for World Famous.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed51_61650be2279b9bcb50b22990_gigantic-wf-casestudy-img-11%2520(2).jpeg)
![The color palette of the World Famous brand, including cream, charcoal, matcha, dark orange, and orange.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed3f_6160d16ee231ab1b4d7795f9_gigantic-wf-casestudy-img-02.jpeg)
![A collection of motion graphics used throughout the World Famous website.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732ce7f22432799ee1e6_6164666039c7ccb414b00d55_preview.gif)
![A visual of the brand voice guidelines for the World Famous brand.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed4e_6160d180f6902574b4279f75_gigantic-wf-casestudy-img-10.jpeg)
![Old-timey futuristic videos edited to have World Famous branding added in.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732ce7f22432799ee1e2_6165b165c69df247c0e8834c_wf-gif-01.gif)
![More screenshots of the pages from the World Famous website.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed46_6160e1c7a50b00640747e234_gigantic-wf-casestudy-img-01%2520(2).jpeg)
![Old-timey futuristic videos edited to have World Famous branding added in.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed5a_6165b1b07b4533fddbd467ce_wf-gif-02.gif)
![Additional screenshots from the World Famous website.](https://cdn.prod.website-files.com/647d041cff56a339fef06576/648f732c981e8ad86556ed42_6160d193464bde2cc583e752_gigantic-wf-casestudy-img-07.jpeg)
Project highlights
- 🌐 Built in Webflow
- 🎥 Brandable motion
- 🔟 Number of custom Lottie files
- ♿️ WCAG 2.1 AA accessible
- ∞ Number of dad jokes by Alan
Have a project or problem to solve? Let’s get started.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.