We partnered with World Famous to establish a brand guideline for a newly designed website. The site not only needed to showcase their award-winning work, but also reflect their personality. By applying motion to friendly icons, bringing a smile to messaging, and adding elements of surprise, we established an unconventional approach for this independent, non-traditional agency. Above all, we strategically set them up to continue their impactful work and let their website attract the World Famous-worthy clients and talent they deserve.